This policy was last updated July 14, 2018.
McNally Robinson Booksellers uses a variety of web technologies on our websites to improve your online experience. Among these are cookies, which are pieces of information that our websites provide to your browser. Cookies allow us to track overall site usage and determine areas users prefer. Cookies also allow us to customize your visit to our websites by recognizing you when you return. Cookies cannot be used to see any other data on your computer, nor can they determine your email address or identity. Most browsers accept and maintain cookies by default. Check the “Help” menu of your browser to learn how to change your cookie preference. At any time you can choose to decline cookies while at our website.
We use this data to better understand website usage in the aggregate so that we know what areas of our website users prefer. This information is stored in log files and is used for aggregated and statistical reporting. This log information is not linked to personal information gathered elsewhere on the site.
Google Analytics and Interest-based Advertising
This section of our Privacy Notice provides details about interest-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.
McNally Robinson Booksellers collects data about your activities that does not personally or directly identify you when you visit our website, and the websites and online services where we display advertisements (“Publishers”).
We use Google Analytics Advertising Features, including 3rd-party audience data such as age, gender, interests and data on the content engagement you view, and location information associated with IP addresses to better understand the behavior of our customers.
How We Use the Information We Collect
When we collect information from you, we may use it for a number of purposes, including to:
- Evaluate the success of marketing initiatives;
- Identify your product and service preferences;
- Notify you about new products, services, features, promotions, events and special offerings we think you will find valuable;
- Provide customer support and respond to your requests, comments and inquiries;
- We also may use the information in other ways for which we provide specific notice at the time of collection.
How to Update Your Ad Preferences
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests at any time by visiting the Consumer Opt-out Page for the Self-Regulatory Principles for Online Behavioural Advertising(1) and edit or opt out of your Google Display Network Ads preferences(2).
DAA WebChoices tool: http://optout.aboutads.info/
Google Ad Settings: https://adssettings.google.com/