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The Tipping Point : How Little Things Can Make a Big Difference - How Little Things Can Make a Big Difference

Malcolm Gladwell

Alchemy - The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

The 22 Immutable Laws of Branding - How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

All Marketers Are Liars The Underground - The Underground Classic That Explains How Marketing...

Seth Godin

Buyology - Truth and Lies About Why We Buy

Martin Lindstrom, Paco Underhill