Skip to content
Account Login Winnipeg Toll-Free: 1-800-561-1833 SK Toll-Free: 1-877-506-7456 Contact & Locations
parsed(2023-09-05) - pubdate: 2023-09-05
turn:
pub date: 1693890000
today: 1733551200, pubdate > today = false

nyp: 0;

What Is Post-Branding?

How to Counter Fundamentalist Marketplace Semiotics

September 5, 2023 | Trade paperback
ISBN: 9789083270678
$36.00
Reader Reward Price: $32.40 info
Out of stock. Available to order from publisher. We will confirm shipping time when order has been placed.
Checking Availibility...

Description

Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy

Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?
A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts' main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.

About this Author

ISBN: 9789083270678
Format: Trade paperback
Pages: 264
Publisher: Set Margins' publications
Published: 2023-09-05

If the product is in stock at the store nearest you, we suggest you call ahead to have it set aside for you, or you may place an order online and choose in-store pickup.