Exactly What to Say
Your Personal Guide to the Mastery of Magic Words
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want. Words have the power to change decisions, fates and fortunes, yet few people purposely wield them. In this practical, digestible book, bestselling author and international speaker Phil Jones shares how simple language techniques can transform the success of conversations. Jones offers twenty-two simple phrases that can easily be interwoven in one's everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to use them in varying situations. Concise, motivating and-most importantly-effective, Exactly What To Say empowers readers to understand and excel in the art of conversation... and business.
About this Author
Phil M. Jones is a bestselling author who is widely regarded as one of the world's leading sales trainers. He has trained more than two million people across five continents and 56 countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He divides his time between London and New York.
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