Tame Your Tiger
How to stop your product business eating you alive
Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you're not alone. Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manageand almost impossible to grow. Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line. In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
About this Author
Catherine Erdly is an award-winning small business retail expert, podcast host, speaker and writer, recently named one of the top 100 retail influencers in the world by Rethink Retail. She has over two decades experience in the retail industry, including 17 years managing budgets up to Pounds400 million for some of the largest names in the high street in the UK and USA. She has worked with hundreds of small and start-up independent businesses and brands to grow their sales, manage their stock and improve their business resilience through consultancy and her membership group, The Resilient Retail Club. Catherine is a Forbes.com contributor on the subject of starting and scaling a product business, a judge for the Good Retail awards, on the editorial board of Modern Retail, a Small Business Britain small business champion and was awarded the UK's top sales adviser in 2021 by Enterprise Nation. She has been featured on national radio, television and press to give her insight into retail news and industry trends and hosts the popular The Resilient Retail Game Plan podcast.
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