Account Login Winnipeg Toll-Free: 1-800-561-1833 SK Toll-Free: 1-877-506-7456 Contact & Locations

parsed(2019-03-01) - pubdate: 2019-03-01
turn:
pub date: 1551420000
today: 1675576800, pubdate > today = false

nyp: 0;

In the News, 3rd edition

The Practice of Media Relations in Canada

March 1, 2019 | Trade Paperback
ISBN: 9781772124118
$43.99
Out of stock. Available to order from publisher. We will confirm shipping time when order has been placed.
Checking Availibility...

Description

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

We're sorry, but this item is not eligible for a Reader Reward discount.

About this Author

William Wray Carney has worked in journalism, education and public relations fields for several decades. He is co-editor of Fundamentals of Public Relations and Marketing Communications in Canada (UAP), an introductory textbook for communications and public relations students. Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria. Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has some 30 years' experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in "Fundamentals of Public Relations and Marketing Communications " University of Alberta Press (2015). He has also published a children's book, "The Adventures of Matilda the Tooth Fairy," and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD "Out of the Woods" can be found on iTunes amongst various portals.

ISBN: 9781772124118
Format: Trade Paperback
Pages: 320
Publisher: University of Alberta Press
Published: 2019-03-01

If the product is in stock at the store nearest you, we suggest you call ahead to have it set aside for you, or you may place an order online and choose in-store pickup.