In the News, 3rd edition
The Practice of Media Relations in Canada
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Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
About this Author
William Wray Carney has worked in journalism, education and public relations fields for several decades. He is co-editor of Fundamentals of Public Relations and Marketing Communications in Canada (UAP), an introductory textbook for communications and public relations students. Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria. Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has some 30 years' experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in "Fundamentals of Public Relations and Marketing Communications " University of Alberta Press (2015). He has also published a children's book, "The Adventures of Matilda the Tooth Fairy," and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD "Out of the Woods" can be found on iTunes amongst various portals.
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