The Power of Principles

Offers ten old ethical principles that provide effective guidance for today s corporate culture.

Recent scandals rocking the American business community have demonstrated the vital relevance of ethical principles to today s corporate culture. These principles are in fact quite old. They include integrity, truthfulness, fairness, human dignity, participation, social responsibility, and love. Through concrete examples drawn from many levels of corporate life, William Byron commends these principles to the minds and consciences of those who are now or hope soon to be the decision-makers in the American business system.

I admire the man and his message; these are principles that business decision-makers need to understand. Richard L. Thornburgh, Former U.S. Attorney General