Made You Look
How Advertising Works and Why You Should Know
Checking Availibility...Description
THE kids' survival guide to advertising, revised and updated for the digital age.
Ads are everywhere: they try to be your friend on social media, pop up in the background of your videogame, and even message your phone when you walk by a store. Increasingly kids are the prime target of these marketing messages. But they also have more power than ever to fight back.
For ten years, Made You Look has been an essential self-defense guide for youth trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and browser cookies to social media, viral videos, and reality television.
From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.
About this Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include In Your Face and I Feel Great About My Hands.
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
Reviews
[Review of previous edition:] Eye opening.. this book should be read by both children and their parents.
[Review of previous edition:] [Starred review:] Lively analysis seeks to raise preteens' awareness... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in.
[Review of previous edition:] The book is less anti-advertising than pro-thoughtful consumer, and kids who read this book will be better prepared than most to deal with the marketing onslaught.
[Review of previous edition:] [Made You Look] is an excellent book on a topic that becomes more and more important every day -- advertisers marketing their products to children. Shari Graydon, a veteran media literacy activist, clearly knows her stuff. ... Without coming across as preachy or judgmental, Graydon has done an amazing job of presenting what has up to now been a marginal topic. She even includes example of what some kids may think of as "good" ads.... This balanced approach to the topic lends a lot of credibility to Graydon's arguments. I cannot think of a single person -- child or adult -- who would not benefit from reading this excellent, entertaining book on a very important topic. Highly Recommended.
[Review of previous edition:] Intelligent observation and reflection by children 9 and older is encouraged in [this book]... Children are both the mouse to be caught as well as the cheese in the bait in commercial ads today.
[Review of previous edition:] Engaging and intelligent.
[Review of previous edition:] A thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner.
[Review of previous edition:] Lively, view-changing stories of advertising principles, psychology and history are followed by activities you can try at home.
[Review of previous edition:] This skillfully age-tailored overview of the advertising industry has an appealing cover design, a fast-paced and friendly text, cartoon illustrations, and a generous smattering of juicy, relevant sidebars and quotes... thorough in coverage and thought-provoking... deconstructs ad campaigns without undue condemnation or bias, exposing their sometimes less-than-salient subtext and neatly outlining the common techniques advertisers us to manipulate consumer appetites.
[Review of previous edition:] Author Shari Graydon uses a lively style to attract teens and encourage them to make informed choices about their consumption and spending.
[Review of previous edition:] Easily read book explains the history of advertising, how it works, tricks of the trade, and how to complain effectively... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes.
The thoughtful and balanced presentation, clear explanations and entertaining real-life examples are a solid starting point for getting children -- and adults -- to think critically about the way that products are advertised.
I'll be eager to get this into the hands of my readers.
A unique nonfiction title that uses eye-catching graphics and funny captions. It begins with the history of advertising and addresses how advertisers seduce consumers, and current advertising approaches, illustrating the paths marketers of products have taken, how they have succeeded, how they have failed, and where the trends in advertising can lead. The book also gives the reader the opportunity to consider how advertising surrounds us... The book itself cleverly uses plenty of graphics and eye-catching colors to grab the reader's attention and to make the important points stand out. It is an enjoyable read with lots of humor, and serves as a great resource for young people to get the facts about advertising, the hidden messages it carries, and the influence it has on society.
Data-filled and slightly tongue-in-cheek, this book explores the world of advertising and informs young consumers.
A primary example of how advertising influences us comes in the form of a justified and useful tool: the newly updated and revised edition. If you think advertising doesn't leave any kind of impression on us, better think again.... Why does this book have such great potential? For starters, Shari Graydon is an expert on how she reaches as many readers as she can, pointing them in the right direction to look for the true, fake or misleading types of advertising.... Another plus for readers is that Graydon really knows her stuff.
I found this to be an eye-opening look into the world of advertising because even as an adult it's sometimes easy to fall for some of the ploys that some companies use to get you buy their products.
Revised and updated for the digital generation. This delightful, datafilled, and slightly tongue-in-cheek exploration of the world of advertising entertains and informs young consumers. Beginning with a look at the history of advertising, the author then takes readers on a lively journey through labels, targets, subliminal messages, and the power of the teenage voice. Teens will learn about consumer power, complaint power, and companion power, and how they can affect how companies advertise. Visually attractive sidebars provide quick facts, top ten lists, and DIY experiments. Source notes clearly show the author's significant amount of research. Teachers will find ways to use this title in their classrooms, and reluctant readers will find themselves attracted by the catchy illustrations and layout. Index. Recommended.
Revised to reflect a fast-changing ad landscape with its cookies, social media, text messaging and use of reality TV. Written in a slightly cheeky way that will appeal to its young audience (grades five to eight), this publication will significantly expand its readers' awareness of just how pervasive advertising is and the many different techniques of "the sell." An informative, entertaining and empowering read with colourful and appealing graphics.
Data-filled and slightly tongue-in-cheek, this book explores the world of advertising and informs young consumers; they will learn about consumer power, complaint power, and companion power.
If the product is in stock at the store nearest you, we suggest you call ahead to have it set aside for you, or you may place an order online and choose in-store pickup.
