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parsed(2022-10-11) - pubdate: 10/22
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pub date: 1665464400
today: 1711602000, pubdate > today = false

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The Brand Book

An insider's guide to brand building for businesses and organizations

October 11, 2022 | Trade paperback
ISBN: 9781529420173
$40.99
Reader Reward Price: $36.89 info
Out of stock. Available to order from publisher. We will confirm shipping time when order has been placed.
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Description

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

About this Author

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.

ISBN: 9781529420173
Format: Trade paperback
Pages: 232
Publisher: Laurence King Publishing
Published: 2022-10-11

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