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parsed(2022-08-16) - pubdate: 08/22
pub date: 1660626000
today: 1660021200, pubdate > today = true

nyp: 1;

Side Effects

How Left-Brain Right-Brain Differences Shape Everyday Behaviour

August 16, 2022 | Trade paperback
ISBN: 9781459747555
Reader Reward Price: $24.29 info
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This title will be released on Aug 16, 2022. Pre-order now.


Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.

Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.

About this Author

Lorin J. Elias, Ph.D., is a professor of psychology at the University of Saskatchewan. He completed his Ph.D. in behavioural neuroscience at the University of Waterloo and has been studying left-brain right-brain differences for over twenty years. Lorin lives in Saskatoon.

ISBN: 9781459747555
Format: Trade paperback
Pages: 248
Publisher: Dundurn Press
Published: 2022-08-16

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