Skip to content
Account Login Winnipeg Toll-Free: 1-800-561-1833 SK Toll-Free: 1-877-506-7456 Contact & Locations

parsed(2020-10-15) - pubdate: 2020-10-15
turn:
pub date: 1602738000
today: 1711602000, pubdate > today = false

nyp: 0;

The Brand-Driven CEO

Embedding Brand into Business Strategy

October 15, 2020 | Hardcover
ISBN: 9781442649859
$38.95
Reader Reward Price: $35.06 info
Out of stock. Available to order from publisher. We will confirm shipping time when order has been placed.
Checking Availibility...

Description

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value.

Using real-life, current case studies from today's fastest growing and most valuable brands - including Starbucks, Apple, and BMW - this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

About this Author

ISBN: 9781442649859
Format: Hardcover
Pages: 208
Publisher: University of Toronto Press
Published: 2020-10-15

If the product is in stock at the store nearest you, we suggest you call ahead to have it set aside for you, or you may place an order online and choose in-store pickup.