Skip to content
Account Login Winnipeg Toll-Free: 1-800-561-1833 SK Toll-Free: 1-877-506-7456 Contact & Locations

parsed(2002-01-07) - pubdate: 01/02
turn:
pub date: 1010383200
today: 1711602000, pubdate > today = false

nyp: 0;

The Tipping Point

How Little Things Can Make a Big Difference

January 7, 2002 | Trade paperback
ISBN: 9780316346627
$23.99
Reader Reward Price: $21.59 info
Out of stock. Available to order from publisher. We will confirm shipping time when order has been placed.
Checking Availibility...

Description

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

About this Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

ISBN: 9780316346627
Format: Trade paperback
Pages: 304
Publisher: Little, Brown and Company
Published: 2002-01-07

Reviews

"A fascinating book that makes you see the world in a different way."--Fortune

"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."--San Francisco Chronicle

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."--Michael Lewis

"Undeniably compelling. . . terrifically rewarding."--Claire Dederer, Seattle Times

"As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."--Aaron Gell, Time Out

If the product is in stock at the store nearest you, we suggest you call ahead to have it set aside for you, or you may place an order online and choose in-store pickup.