The Tipping Point
How Little Things Can Make a Big Difference
Description
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
About this Author
Reviews
"A fascinating book that makes you see the world in a different way."--Fortune
"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."--San Francisco Chronicle
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."--Michael Lewis
"Undeniably compelling. . . terrifically rewarding."--Claire Dederer, Seattle Times
"As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."--Aaron Gell, Time Out
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