Understanding Media
The Extensions of Man
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Description
Social Science / Sociology
Social Science / Media Studies
Language Arts & Disciplines / Speech & Pronunciation
About this Author
Reviews
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.--Wall Street Journal--
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