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parsed(1994-10-24) - pubdate: 10/94
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pub date: 782974800
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Understanding Media

The Extensions of Man

October 24, 1994 | Trade paperback
ISBN: 9780262631594
$45.95
Reader Reward Price: $41.36 info
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Description

About this Author

ISBN: 9780262631594
Format: Trade paperback
Pages: 392
Publisher: MIT Press
Published: 1994-10-24

Reviews

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.--Wall Street Journal--

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