Making the News
An Essential Guide for Effective Media Relations

By John Longhurst ISBN: 9782895077145 format: Paperback pages: 117 publisher: Novalis pub. date: 2006-03-01

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A practical resource that no faith community or not-for-profit organization can do without.

'It's the media - they want a comment.'

These are words that can send shivers down the spines of the representatives of any organization. This accessible, easy-to-read presentation on the 'what-to-do's' - and, perhaps even more important, 'what-not-to-do's' - of media relations has been prepared especially for Canadian churches and not-for-profit organizations.

John Longhurst presents a wide range of ideas for attracting the right kind of media attention. He also offers helpful strategies and recommendations for what to do when you or your organization become the news item. This is a practical and helpful handbook full of useful suggestions, cautions, and encouragements.

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