Words That Work: It's Not What You Say, It's What People Hear

By Frank Luntz format: trade paperback publication: August 2008 ISBN: 9781401309299

Price $17.25 Quantity This item is in stock and usually ships within 24 hours.

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

If you are coming into one of our stores, we suggest that you confirm that the book you want is in stock by emailing the location nearest you: Grant Park, Polo Park, Saskatoon, or by phoning the location nearest you.

0 comments on this item