The Long Tail: Why the Future of Business Is Selling Less of More

By Chris Anderson format: trade paperback publication: July 2008 ISBN: 9781401309664

Price $17.25 Quantity This item is in stock and usually ships within 24 hours.

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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