Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability)

By David Marcum format: trade paperback publication: September 2008 ISBN: 9781416533276

Price $18.99 Quantity This item is in stock and usually ships within 24 hours.

Arrogant, self-centered, stubborn, and insecure -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people. In his landmark book, Good to Great, Jim Collins showed that one of two key traits defined leaders who transformed organizations from good to great: humility. But if humility is so powerful, why don't more of us have it? Why does ego allow us to reach good results but never great ones, unless balanced by humility? Why do we need ego to personally succeed, while having it often interferes with the success we pursue?

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