Made You Look: How Advertising Works

By Shari Graydon format: young adult softcover publication: September 2003 ISBN: 9781550378146

Price $16.95 Quantity This item is in stock and usually ships within 24 hours.

2004 Information Book of the Year Winner

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work. Bursting with behind-the-scenes secrets, thought-provoking Try-This-at-Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

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