Max Factor: The Man Who Changed the Faces of the World

By Fred E. Basten format: hardcover publication: August 2008 ISBN: 9781559708753

Price $27.95 Quantity This item is in stock and usually ships within 24 hours.

The Man Who Changed the Faces of the World. The first and only full-length biography of the father of modern makeup. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America where he opened up a cosmetics store in Los Angeles which catered to Hollywood starlets such as Katharine Hepburn, Bette Davis and Rita Hayworth. Soon, women everywhere wanted to look like the glamorous stars and Factor was there to help, bringing his innovative cosmetics to the general public. Max Factor literally changed the faces of the world and created one of the most successful cosmetics businesses ever.

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