Book trailers are slowly becoming more common, but as a promotional tool, it's still hard to say if they are just a fad. It's hard to say. One thing that can be said is that they do seem to be getting better. This new trailer for book Run (releasing in October 2007) is a good example of the genre maturing somewhat. It doesn't make you feel like you want to see the movie based on the book; it makes you want to read the book.
You can see it as it should be seen here. Or you can see a compressed YouTube version after the jump.
| Categories: buzz |
