Book of the Day: The End of Growth by Jeff Rubin

by Chris Hall - Wednesday, May 09, 2012 at 9:31am

Jeff Rubin captured a lot of our attention with his last book, Why Your World is About to Get a Whole Lot Smaller. What I liked most about it was that Rubin was not saying that the world was going to hell, just that the world was going to change. It was, relatively speaking, a hopeful book.

Rubin looks to be giving the same spin to our future in his new book, The End of Growth, if I may judge from his subtitle, But is That All Bad? In this book Rubin writes that instead of moving us toward economic recovery, measures being taken around the globe right now are digging us into a deeper hole. Both politicians and economists are missing the fact that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over. The end of cheap oil, Rubin argues, signals the end of growth--and the end of easy answers to renewing prosperity.

Rubin's own equation is clear: with China and India sucking up the lion's share of the world's ever more limited resources, the rest of us will have to make do with less. But is this all bad? Can less actually be more? Rubin points out that there is no research to show that people living in countries with hard-charging economies are happier, and plenty of research to show that some of the most contented people on the planet live in places with no-growth or slow-growth GDPs. But it doesn't matter whether it's bad or good, it's the new reality: our world is not only about to get smaller, our day-to-day lives are about to be a whole lot different.

I, for one, can't wait to read it.

Categories: New Releases, Book of the Day

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The End of Growth

- Hardback

by Jeff Rubin - $29.95 - Add to Cart

In an urgent follow-up to his best-selling Why Your World Is About To Get A Whole Lot Smaller, Jeff Rubin argues that the end of cheap oil means the end of growth. What it will be like to...

Why Your World is About to Get a Whole Lot Smaller

- Paperback

by Jeff Rubin - $22.00 - Add to Cart

Winner of the 2010 National Business Book Award What do subprime mortgages, Atlantic salmon dinners, SUVs and globalization have in common? They all depend on cheap oil. And in a wo...




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