McNally Robinson Prints Books on Demandby Chadwick Ginther - Sunday, Dec 04, 2011 at 3:24pm
McNally Robinson has acquired a machine that manufactures a quality paperback book every 4 minutes or so. The machine is part of the bookstore, standing in the front window, and customers can watch books being printed and bound.
The finished book is hard to distinguish from books printed by publishers except for the fact that the paper used for print-on-demand is better quality.
The print-on-demand machine (called the Espresso Book Machine by its manufacturer, On Demand Books, because you can custom order like a specialty coffee and in about the same time), immediately addresses three niche markets.
First, self published authors can now print, launch and distribute through McNally Robinson, avoiding the difficult decision to print many copies without knowing how many will sell.
Second, readers and researchers can buy physical copies of out-of-edition titles, of which there are millions available to McNally Robinson through print-on-demand databases like Google Books and Lightning Source.
Third, teachers and professors can customize textbooks and print only as many as they have students enrolled.
In future, print-on-demand will meet mainstream demand. Negotiations are in progress to make publisher catalogues available for print-on-demand in independent bookstores, which would help shore up the physical supply chain.
The store can now print a book faster than anyone can deliver it from a distant warehouse, with no shipping and handling fees.
Self publishers can email enquiries to email@example.com.
For more information contact(453 0424 extension 242)
|Categories: Site News, Authors, Store News, Winnipeg|