HarperCollins Canada has launched a blog/contest called March Mystery Madness:

We're hoping that everyone finds March Mystery Madness blog worthy. It's a massive, really fun online event we're running over the next six weeks: 64 books, 4 conferences, tonnes of "games," and one ultimate winner. Essentially, it's the NCAA basketball tournament only with mystery books.

Battling mystery titles, hype, games and the chance to win 65 great mystery novels. What's not to love?

Link to March Mystery Madness

Thanks, Ragdoll

HarperCollins Canada is launching their "Pop Culture" email newsletter with a contest. Subscribe to their newsletter and you could win a "Pop Culture Prize Pack" consisting of one signed copy of Warren Ellis' new book, Crooked Little Vein as well as a limited Crooked Little Vein t-shirt! Also included in the pack is Neil Gaiman's Stardust, Scott McCloud's Making Comics, Michael Chabon's The Yiddish Policemen's Union and My Dead Girlfriend by Eric Wight.

If you're worried about spam, don't be- the newsletter is actually quite informative for pop-culture vultures. So, even if it is clever marketing, it's clever because its pretty good.